Times are changing…
So the Beatles are finally coming to streaming…well much of the Beatles’ catalogue is at least. Is it a big deal? Kind of. The Beatles were late to iTunes and they’re now late to streaming. Fashionably late though. No so soon as to be left standing awkwardly waiting for something to happen and not too late to miss the real action.
The Beatles are unique enough, and important enough to dictate their own terms and set their own timetable. For streaming services the Beatles catalogue is strategically important in the way it was for iTunes in that it helps communicate the value proposition of all the music in the world…well most of it. For the Beatles it represents the opportunity to reach younger audiences that sales are currently missing (which in large part explains why the catalogue is being made available on free tiers too).
It’s All About Targeting
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