When ad-free social network Ello launched last October, it got instant hype and attention as alternative to Facebook. At its peak — while still in invite-only beta — the site had 34,000 people requesting invitations per hour. It was growing so quickly that it was the victim of a cyberattack in its first weekend.
But as can happen with anything viral, Ello lost steam. And now the network that aims to challenge Facebook has launched a new ad campaign to reach more users—on Facebook.
Beginning Wednesday, Ello is running Facebook ads that target you based on your browsing history and other metrics that Facebook tracks. As a Mic story about the strategy points out, the advertisements “tell you what Facebook’s advertisers can learn about you.” If Facebook knows you’re single, you might see an Ello ad that says, with a person peering out from behind a window, “They told…
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