This is Apple’s latest attempt to increase iPad sales this holiday season


Apple’s share of the tablet business has been steadily decreasing, with overall demand for tablets not being as strong as it once was either, but the company is far from throwing in the towel when it comes to its tablet ambitions. Apple has already taken one step to making iPads more interesting to businesses, and that’s launching special enterprise-focused iOS apps earlier this week, and the company is rumored to be working on an even bigger iPad for next year. But for now, Apple is looking at maximizing iPad sales this holiday season, which will likely be a new record for the company when it comes to quarterly earnings.

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