I am still amazed that so many small business owners are completely baffled when it comes to social media strategy. However, I am starting to see more businesses in the St. Louis area recognize that digital marketing is more than checking their Facebook page once a month. It’s exciting to see so many opportunities for digital content creators springing up. When you hire a full-time person or a freelancer, you’re giving yourself a great platform for thought leadership. It’s okay to be an expert in your field and share what you know. And I’ve found one of the most effective ways to do that is through video. When a company has a YouTube channel with stellar content, people know your business and know that when a need arises, they can call you because they already believe you to be an expert. They’ve watched your trainer videos, they’ve seen the clips from conferences that you’ve posted, they’ve seen video testimonials and they feel as if they already have had a great experience with your company! That’s just one platform. Don’t be intimidated. Hire a pro and determine the best mix of digital marketing for your company. Usually it’s a mix of content that includes: website, whitepapers, ebooks, webinars, videos, email marketing and regular social media posts. Start small. And be consistent.
Keynote Speaker, Dr. Benjamin Akande.
The Center for Survivors of Torture and War Trauma’s (CSTWT) mission is to facilitate the recovery process for refugee and immigrant individuals and families who have survived torture and war, and to help them transcend the suffering and move toward healing and self empowerment.
Effie Brown of Project Greenlight
Project Greenlight exposes the problems in Hollywood. It’s male-dominated and the epitome of white privilege. Project Greenlight is supposed to launch a filmmaker’s career but even when I watched it several years ago, it just put a glaring spotlight on why your movies are not gonna get made by a studio black female director!
Good for them. This is definitely a studio film as evidenced by the marketing budget but it’s good to see a film with black people in it not named Tyler Perry getting some love. Dr. Dre’s huge Beats by Dre reputation doesn’t hurt either.
Eventually the alarm will be hard to ignore.
Originally posted on Fortune:
America is declining, in large and important measures, yet policymakers aren’t paying attention. So argues a new academic paper, pulling together previously published data.
- America’s child poverty levels are worse than in any developed country anywhere, including Greece, devastated by a euro crisis, and eastern European nations such as Poland, Lithuania and Estonia.
- Median adult wealth in the US ($39,000) is 27th globally, putting it behind Cyprus, Taiwan, and Ireland.
- Even when “life satisfaction” is measured, America ranks #12, behind Israel, Sweden and Australia.
Overall, America’s per capita wealth, health and education measures are mediocre for a highly industrialized nation. Well-being metrics, perceptions of corruption, quality and cost of basic services, are sliding, too. Healthcare and education spending are funding bloated administrations even while human outcomes sink, the authors say.
“We looked at very broad measures, and at individual measures, too,” said co-author Hershey H. Friedman…
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Originally posted on Fortune:
When ad-free social network Ello launched last October, it got instant hype and attention as alternative to Facebook. At its peak — while still in invite-only beta — the site had 34,000 people requesting invitations per hour. It was growing so quickly that it was the victim of a cyberattack in its first weekend.
But as can happen with anything viral, Ello lost steam. And now the network that aims to challenge Facebook has launched a new ad campaign to reach more users—on Facebook.
Beginning Wednesday, Ello is running Facebook ads that target you based on your browsing history and other metrics that Facebook tracks. As a Mic story about the strategy points out, the advertisements “tell you what Facebook’s advertisers can learn about you.” If Facebook knows you’re single, you might see an Ello ad that says, with a person peering out from behind a window, “They told…
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I have a few urgent messages from sales people on my voicemail. You know the drill – they tease you with a white paper or something to download and then all of a sudden they are contacting you urgently. I went to the pricing section of one of the caller’s companies and they charge $500 a month for their service. No wonder he’s calling. However, I work with small businesses and non-profits, and I manage my own small business, $500 a month is not in the budget. And I’m not sure that it should ever be in any budget for an organization under 10,000 people. Unfortunately, so many small businesses need these great services but can’t afford them. Every non-profit I have come across in the past year wants to devote money to marketing but either can’t or can barely afford to hire the level of professional they need. Even some of the small businesses I’ve consulted with just can’t wrap their brains around hiring someone to do social media for anything over 40K. What are small businesses and cash-strapped organizations to do? I am pretty economically priced but I know the disadvantage it presents to not be able to use the latest analytics and measuring technology to see if it’s really worth spending money on. Yeah, ROI. Some of the social monitoring software starts at $60 a month – that’s just to manage your posts and monitor their effectiveness all in one pretty user interface. If you are trying to keep the lights on, that’s an expenditure you can’t justify. It’s a conundrum. Everyone needs marketing but coming up with money to spend on marketing is another issue. Some companies have it and won’t spend it on outreach, digital or otherwise. Others don’t have it to spend on marketing of any kind but know without it, they won’t survive. These are the issues that keep some small business owners and managers up at night. I suggest flexibility. For instance, I work remotely for several clients. They simply can’t afford to hire me full-time, however, I can work on retainer and deliver results creating a win, win for all parties. Yes, it’s different. Working remotely isn’t for everyone. And managing a remote worker isn’t for everyone, either. It’s challenging because many companies can’t imagine not seeing a person tied to a desk in this high-profile role performing exceptionally in a virtual manner. But here’s the reality – being flexible will be the only way many smaller firms and organizations will be able to participate in emerging media platforms. Expertise costs. And the tools to be an expert are expensive, too. Be open, be flexible and the right pro can come in and be quite effective! This can work, I know from experience. Welcome to the new normal!