Twitter is hoping to help marketers better understand their Twitter audience by adding a tool that will give them deeper user behavior around organic tweets.
The audience insights dashboard tool adds some similar insights as the Facebook advertising platform with aggregate information on user demographics, interests, and purchasing behavior as well as what television shows users watch and their mobile usage. These new insights are expected to help advertisers identify a more relevant audience for upcoming campaigns on the platform.
“You can also use audience insights to learn more about your followers and the people who engage with your Tweets, and then tailor your targeting and content accordingly. For instance, if you’re an app developer and see that the majority of your followers use an iPhone, you can make sure your rich media is tailored for that device,” a Twitter blog post about the new insights states.
(frankieleon) Just because we’ve heard of people finding black widow spiders in their grapes doesn’t make it any less icky this time around: A Vermont woman was reportedly hospitalized after a stowaway arachnid hiding in her produce bit her.
The woman bought the grapes at a Shaw’s supermarket in Massachusetts, reports WPTZ. Her mother says that when she reached her hand into the bag of fruit, the spider crawled up her daughter’s arm and took a bite.
They were able to catch the spider, bringing it along with them to the hospital. A nurse confirmed to WPTZ that the spider had been identified correctly.
A representative from Shaw’s Public Affairs office issued a statement regarding the incident, saying that the the health and safety of products it sells and its customers are of the highest priority.
“We have been closely monitoring the situation and been in contact…
The SUV, perhaps the most American of vehicles, is making a big splash in China, according to a new report.
China’s total SUV registrations rose 48% in the first quarter, according to investment research firm Sanford C. Bernstein. SUV registrations represented 27% of all vehicles registered in China during the first quarter of this year, nearly doubling the rate from just three years ago.
The interest in bigger trucks comes at least partially because Chinese drivers are suffering from some serious road rage, Bloomberg reports. With many drivers fearing for their safety while on the roads in China, they are opting for the bigger, more secure feeling of SUVs. The rise in road violence has grown along with a huge burst in vehicle ownership overall in the country, and the incidents have gotten so bad that the government has released a video urging drivers to calm down.
(KitanaOR) After twice postponing Monday night’s game citing security reasons, the Baltimore Orioles and Chicago White Sox have agreed to meet for the first of their planned three-game series Wednesday afternoon, playing for an empty stadium at Camden Yards.
Tomorrow’s game between the Orioles and the Chicago White Sox will begin at 2:05 p.m. ET and will be closed to the public.
The decision came after the Orioles consulted with Major League Baseball and other officials about how to handle moving forward with the games in the midst of violent riots going on in Baltimore right now, reports the Chicago Tribune.
Protesters have taken to the streets this week after the funeral of a 25-year-old man who suffered a spinal injury while in police custody.
MLB Commissioner Rob Manfred said the Orioles had considered all options for the remaining two games…
Most of us can’t imagine our lives without a smartphone at this point, but there are clear downsides to being connected at all times. A commonly discussed issue is the fact that we often pay less attention to people in and around our lives because we’re so focused on the connected world. On a more sinister note, however, our phones can sometimes be used against us by malicious hackers or even government agencies, as we learned from the recent round of Snowden leaks. Beyond that, some of the most popular apps in the world “spy” on users by collecting usage data and other private data, and then using it for targeted advertising.